What Is Coaching in Modern Practice?
A conversation between ✌️ people
Person 1 = Coach
Person A = Client
What Is Coaching Designed to Achieve?
At its core, what is coaching designed to achieve? Coaching is designed to create clarity, direction, and measurable progress. It focuses on helping individuals identify meaningful goals, examine their current reality, and commit to actionable steps.
When exploring what is coaching in professional settings, it becomes clear that the emphasis is on accountability and forward movement rather than advice-giving.
The coach fails to instruct; instead, the coach facilitates structured thinking that empowers the client to generate solutions independently.
Understanding what is coaching in this context highlights its distinction from mentoring, consulting, or therapy. It is future-focused, growth-oriented, and built around partnership.
In short the role of the coach is to support the client in the achieving of their goals.
Simple.
What The Coaching Industry Has to Say
International Coaching Federation (ICF), defined coaching as … read more
Before Hiring A Coach
It is important that you as a client consider the following before hiring a coach:
- What qualities are required of a coach?
- Can anybody be a coach?
- Are all coaches suitable for the goal I wish to achieve?
Think about the qualities, values, attitudes, and attributes of an ideal coach vs your ideal coach. Goes without saying results factor heavily in this too however, this can be sub-categorised under qualities. Achieving the goal of getting clients results is a fine quality indeed.
Coaching is an interactive process where the coach guides and facilitates client progress towards their goals.
All clients have ☝️ thing in common – the desire for change
– Martha Ewas

Thoughts and feelings motivating the client to seek coaching are the hidden drivers behind that desire for change.
Behind those hidden drivers are a variety of situations that could have led to the client seeking coaching support. Which is why …
Before Taking On A Client
It is important that the coach considers the following before taking on a client:
- What qualities are required of a client?
- Can anybody be coached?
- Are all clients suitable for coaching?
Think about the qualities, values, attitudes and attributes of an ideal client vs your ideal client.
Activity Zone For Clients
- Complete this sentence in at least 5 varied ways “The ideal coach will … “
- Now, read the list you made and choose the most important attributes of the ideal coach for you.
- An ideal coach will be:
- 100% motivated
- Positive
- Respectful
- An ideal coach will be:
Activity Zone For Coaches
- Complete this sentence in at least 5 varied ways “The ideal client will … “
- Now, read the list you made and choose the most important attributes of the ideal client for you.
- An ideal client will be:
- 100% committed
- Open-minded
- Courageous
- An ideal client will be:
Here at Enasni Coaching | E.C we see our ideal client as
- Open-minded and committed.
- Willing to explore reality.
- Willing to recognise and build on strengths.
- Ready to align values with actions + goals.
- Recognition of a thing in their lives that needs improving and/or developing.
- Ready to seek help to facilitate that change.

