United States of America

Personal development and improvement self-help techniques evolved and merged in a variety of ways to form coaching as we know it today.

What system existed before coaching?

Historically, the societal unit of the family and local communities provided necessary support structures humans relied on to achieve goals.

By the 1930s, books on self-help boomed and became popularised.

Therapy, which was already in full swing, began expanding by focusing on specific conditions and medical specialties.

This increased focus, led to increased dependency on service providers.

By the 1980s, personal development became broad, focusing on life itself as a whole rather than parts and embracing a holistic mindset.

This also coincided with a rise in significant shifts within societies globally; fragmented family units, rising divorce rates between coupled humans, and growing wellbeing + wellness awareness across humanity.

All these shifts, forced therapists to re-evaluate their approach to client work.

Within a decade, aka, by the 1990s, coaching emerged like a newborn messiah baby, distinct in its practices, guiding its clients, who seek personal growth and fulfilment, through a safe process where at the end they see their desired goals and outcomes achieved.

In the end, what began as a response to medicalised and heavily structured approaches gradually began transforming into a process where patients became clients.

The focus in the coaching world morphed into …

Creating a successful and fulfilled individual.

And, that is where coaching came from!

Key Takeaways (KTs)

  1. Coaching as a professional practice originated in the U.S.A, evolving from personal development and self-help techniques.
  2. The rising trajectory of modern comms, creates the demand for safe spaces where an individual human can openly express their whole self safely.
  3. Self-help books gained popularity in the 1930s, encouraging therapy as a practice to become more specialised, which unfortunately increased reliance on self providers.
  4. By the 1980s, holistic mindsets began sprouting globally, broadening personal development beyond the specificity of medical challenges.
  5. Coaching became a distinct as a practice in the late 1980s, responding to societal shifts such as divorce frequencies, family fragmentation, heightened wellbeing focus.
  6. Coaching addresses life situations holistically, focusing on the individual’s overall success and fulfilment through present and future actions rather than their past.
  7. Coaching transformed therapy by shifting the focus from patient treatment to helping clients achieve personal growth and success.
  8. A key part of coaching is moving away from dependence on service providers to the empowerment of the individual human client to take control of their personal growth.
  9. Personal development and coaching came together to fill the gaps left behind by traditional community and family support systems, which became fragmented over time.
  10. Coaching today is now recognised as the primary delivery system for results that can have transformative impacts on human life.

Reader Action Points – Welcome To The Challenge Zone

  1. For every reader – How could you incorporate a holistic mindset into your day? (Come up with at least 10 options – no right or wrong)
  2. For the health professional – How could you focus yourself to take control of your personal growth, and reduce your dependence on a service provider this week?
  3. For coaches – How could you create a safe, open space for your clients to express themselves and work through their personal development goals?